Jeff Wellman’s Layoff Your Boss Marketing Blog: "Email Marketing: Social Proof
jeffsf5.jpgUsing Social proof effectively in your Email Marketing
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One of the most powerful strategies for improving your credibility is social proof. If you can prove that others are currently using and benefiting from your products/services then you’ve already won half the battle.
“social proof is a powerful psychological mechanism
by which we look to others to guide our own actions.”
If everyone is doing it then I can do it too. This is the mentality that many of us have when it comes to making a choices in our life." read complete post
Sunday, January 13, 2008
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